Watson, Meet Eco
In a not-so-far-away future, environmental management will be done largely by algorithm. Here is how that could happen . . . .
In 2015, two graduates from Stanford business school, William Glass and Eden Kropski, founded a firm to produce and sell high-performance sportswear made entirely of synthetic fibers bioengineered from yeast microbes. The product was a runaway success and low-impact, but shipping it around the planet wasn’t.