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"Green" Claims: Is Environmental Marketing Meaningful or Misleading?


June 22, 2018
12:00 pm - 1:30 pm


Venable LLP
Rockefeller Center
1270 Ave. of the Americas, 24th Floor

New York, NY (and via webinar)


This brown-bag event is open to the public but you must register (there is a $50 fee for those who are not members of ELI)
  • Please register by June 19. If you are unsure if you are an ELI member, contact mcmurrin@eli.org prior to registering (or go HERE to join).
  • For in-person attendance (limited), REGISTER HERE.
  • For webinar/telecon, REGISTER HERE.  Webinar information will be emailed one business day prior to the event. If you are unsure if you can access the webinar via the GoToMeeting platform, please go HERE to view system requirements prior to registering.
  • Go HERE to view ELI's event refund policies.
  • All times noted are Eastern Time. There is no CLE for this course.

NOTE: All registrants for ELI events need to have an ELI "account." When you click on the above Register Here link, you will be asked to log in.

  • ELI members and previous registrants have accounts. If you don't remember your password, please click on the "Request new password" tab.
  • Non-members who have previously not set up an ELI account may click on the "Create new account" tab, complete the process, and then return to this page to register. While creating this account does not confer membership, it will allow you to register for this and future events at any appropriate non-member rate that may be required.

An ELI Member Seminar

The number of companies employing green marketing has grown significantly since the 1990s, advertising their products as environmentally safe or eco-friendly to attract the consumers concerned with sustainability.  According to Ecolabel Index, there are currently 203 ecolabels certifying products in the U.S. Environmental marketing influences consumers’ purchasing decisions yet there are obstacles in verifying whether claims are truthful, accurate, and not misleading.  Though the Federal Trade Commission updated its Green Guides in 2012 to clarify expectations regarding marketing claims for consumer goods, ambiguities in green marketing remain, presenting a myriad of issues relating to the environment and ethical consumerism. This panel will explore topics including unsubstantiated claims and consumer protection laws, voluntary standards, challenges of procuring reliable scientific evidence and self-regulation, implications of misleading marketing tactics for consumers, the regulation of negligible environmental benefits, and “green washing.”

Join ELI and our expert panelists for this seminar exploring the spectrum of regulatory power, binding laws, voluntary standards, and current developments surrounding the regulation of green marketing.

Cassie Phillips, Director, Private Environmental Governance Initiative, Environmental Law Institute, Moderator
Anuradha Gokhale, Staff Attorney, National Advertising Division, Council of Better Business Bureaus
Randal M. Shaheen, Partner, Venable LLP
Jennifer Tucker, Associate Deputy Administrator, National Organic Program, USDA

Will be posted when they become available...