An Environmental Law Institute & BBB National Programs Co-Sponsored ELI Member Webinar
Companies are increasingly making green marketing claims to highlight the environmental benefits or sustainability of their products. When those claims are unclear, overstated, or unsupported, they can expose companies to enforcement and litigation risks. Join the Environmental Law Institute and National Advertising Division (NAD) of BBB National Programs, the advertising industry’s self-regulatory forum, for a panel discussing the current state of green marketing, including the legal standards applied to general environmental benefit claims, sustainability claims, recyclability claims, and more.
Panelists will share insights drawn from recent NAD decisions and developments in green marketing litigation, with a focus on how these claims are evaluated by the NAD and the courts. The panel will highlight common challenges advertisers face when trying to avoid making misleading impressions while substantiating environmental claims and communicating sustainability initiatives. The discussion will also explore practical strategies for qualifying claims and reducing exposure to greenwashing allegations.
Panelists:
Eric Unis, Senior Attorney, National Advertising Division, BBB National Programs, Moderator
Christopher A. Cole, Partner, Katten Muchin
Candace Sady, General Counsel – Home Care, Kimberly-Clark
Materials:
Materials will be posted as they are received.
ELI members will have subsequent access to any materials/a recording of this session (usually posted within 3-5 business days). If you are not an ELI member but would like to have access to archived sessions like this one, see the many benefits of membership and how to join.