The Grass is Always Greener: New Developments in Green Marketing

March 15, 2021 12:00 pm — 1:30 pm
Webinar Only

An Environmental Law Institute & National Advertising Division of Better Business Bureau (BBB) National Programs Co-Sponsored Public Webinar

Green marketing – the practice of advertising products as environmentally safe or even eco-friendly – has become seemingly ubiquitous as companies vie for consumers who increasingly value sustainability. In 2018, ELI convened experts and participants for "Green" Claims: Is Environmental Marketing Meaningful or Misleading? and leading panelists explored the growth of green marketing and its influences on consumers’ purchasing decisions, as well as issues of truthfulness and accuracy in such claims, especially in regards to “green washing.”

This past year has proved substantial in the scope and number of claims brought before The National Advertising Division of the BBB National Programs (NAD), the advertising industry’s self-regulatory forum. From third-party certifications, to non-toxic claims, to biodegradable claims, NAD has addressed a wide breadth of environmental marketing claims in the last year. These cases provide valuable guidance to industry and stakeholders alike on how to avoid greenwashing and other problematic forms of green marketing.

Join ELI, NAD, and expert panelists as they highlight the key points emerging from these cases, insights on how to approach the development and substantiation of environmental advertising, and an exploration of sustainability initiatives on the micro and macro levels.

La Toya Sutton, Attorney, National Advertising Division, Better Business Bureau (BBB) National Programs, Moderator
Candace Sady, Chief Marketing Counsel, North America, Colgate-Palmolive
Robert White, Director and Assistant General Counsel - Fabric Care, Procter & Gamble

ELI members have subsequent access to any materials/a recording of this session (usually posted w/in 48 hours). If you are not an ELI member but would like to have access to archived sessions like this one, go HERE to see the many benefits of membership and how to join.