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Product Regulation: Product Marketing

December 12, 2013

This four-part webinar series will enhance your understanding of the complex range of legal, regulatory, product stewardship, standard setting, and private retailer initiatives influencing the marketing, distribution, and sale of products with significant chemical components. Participants will also develop a greater understanding of chemical regulation in the U.S. and abroad and future policy and directional changes.

Webinar #4: Product Marketing (Thursday, December 12; 3 - 4:30 PM)

The fourth webinar in the series will examine product marketing laws and policies, including green claims, administered by EPA, FTC, and states under consumer protection laws, such as FIFRA. The recent spate of FTC enforcement actions focusing on “free-of” claims and independent certification qualifications under the Green Guides demonstrate the FTC is determined to ensure the Green Guides do more that generate controversy. Similarly, state consumer protection agencies are far more determined today to interpret state laws designed to prevent false and misleading advertising broadly and achieve a marketplace that is free of a wide variety of claims that some think go beyond their intended purpose. This last webinar will explore the utility, impact, and growing enforcement consequences of product marketing laws and policies.

Panelists:

Julie (Julia A.) Hatcher, Partner, Latham & Watkins (moderator)

Robert W. Hamilton, Regulatory Policy Director, Amway Corporation

Laura Kim, Assistant Director, Enforcement Division, Federal Trade Commission

David G. Mallen, Partner, Loeb & Loeb LLP (formerly Deputy Director of National Advertising Division, Better Business Bureau)