Based on extensive market research, the "Naturally Green Planning" website draws from the vast array of existing literature to feature a set of "essential downloads" (fact sheets, charts and graphs, etc.) for the busy community planner who has limited time to find and pull useful information from these sometimes dense resources. For those planners wishing to do a "deeper dive" on a particular issue, the site will also contain links and downloads to full reports and other resources.
The website is designed in three sections:
- "Conserving Nature" includes four sub-sections covering: the reasons communities care about nature conservation; resources for detailed information on our nation's plants, animals, and natural areas; guidance on the intersection between community planning and conservation efforts; and information on measures of success, especially for communities that are conserving nature and "going green."
- "Through Planning" is structured according to the five strategic points of intervention for planning — visioning and goal setting, plan making, management tools, development review, and public investments  — and focuses on providing information to help planners incorporate biological information into planning at each of those points. We include case studies and easily accessible information (i.e., just the highlights) from already published reports for each point of intervention.
- "Networking" is geared toward connecting planners with conservation experts, and vice versa, starting with the planners' preferred sources for conservation information, the state wildlife agencies and state natural heritage programs.
The goal of the Naturally Green Planning website is to provide planners with a user-friendly, accessible online toolkit that will provide them with the right information in the right format to effectively and efficiently incorporate biodiversity conservation information into their plans, policies, and programs. To ensure that the site includes the most useful and up-to-date resources, visitors to the site will be able to 'rate' each resource on a five-star scale. Registered users will also be able to comment on how they have incorporated information from a resource, or suggest other resources that may be more useful.
 Klein, William. November 2007. "Why Planning Matters — The Five Strategic Points of Intervention." Planning. American Planning Association.